Abi Goettsch

* Work closely with executive team to develop strategy for increasing call center volume and new business through online marketing campaigns.
• Develop, manage and grow paid search campaigns with multi-million dollar search budgets within the home services industry.
• Train and mentor team of paid search managers. Provide support for strategy and implementation of paid search campaigns.
• Work closely with SEO, Analytics, & Creative teams to fully optimize paid search program and user experience.
• Present findings and recommendations to executive team through daily, weekly & monthly meetings.

*Research, plan, implement & optimize paid search campaigns for offline conversions within the home services and technical support industries.
*Manage PPC budgets in excess of six figures monthly.
*Advanced knowledge of mobile click-to-call, call extension, sitelink & ad copy testing.
*Collaborate with product, creative & SEO teams to test and optimize landing pages for better conversions and user experience.
*Work closely with BI and analytics teams to uncover trends and areas for campaign optimization.
*Perform competitive analysis and research.
*Maintain a close relationship with call center. Use feedback to optimize traffic and marketing appropriately.

• Develop and implement strategies for increasing traffic to client’s websites and landing pages through SEO, SEM, and Social Media best practices.
• Optimize paid search campaigns on Google, Bing, Yahoo, and Facebook for post secondary colleges and universities.
• Reputation management.
• Social Media development and implementation.
• Continuously strategize and optimize pay-per-lead campaigns to seek lowest cost-per-lead while maintaining highest lead quality possible.

• Provide creative design and marketing consultation to local business owners by establishing a social media presence and by introducing SEM/SEO support.
• Evaluate and implement strategy for optimal website architecture, linking, and keyword research to improve visibility, rank, and relevance in search engines over time.

• Work closely with business owners to create an effective radio marketing campaign.
• Coordinate all aspects of client radio advertising campaign including copy, production, billing, collections, remote broadcasts and event marketing.