Research, plan, implement & optimize paid search campaigns for offline conversions within the home services and technical support industries.
Manage PPC budgets in excess of six figures monthly.
Advanced knowledge of mobile click-to-call, call extension, sitelink & ad copy testing.
Collaborate with product, creative & SEO teams to test and optimize landing pages for better conversions and user experience.
Work closely with BI and analytics teams to uncover trends and areas for campaign optimization.
Perform competitive analysis and research.
Maintain a close relationship with call center. Use feedback to optimize traffic and marketing appropriately.
Brands included Verizon, AT&T, Time Warner Cable, Comcast, Cox Cable, Charter Cable, Brighthouse, CenturyLink, Mediacom, Frontier, Dish Network, and ADT.